Consensus and Contention in Beauty Judgment

Variance across participants is at the heart of the centuries-old debate about the universality of beauty. Beauty’s belonging to the eye of the beholder implies large interindividual variance, while beauty as a universal object property implies the opposite. To characterize the variance at the center of this debate, we selected two quartets with either high- or low-variance images with high typicality and a given mean beauty. The quartets have high or low variance across 50 participants (textitgroup variance) and correspondingly high or low variance across images of a quartet for each participant (textitquartet variance). We asked 52 new participants to estimate their own mean and quartet variance. Participants successfully predicted their quartet mean but failed to predict their quartet variance. Though invisible, beauty variance is essential to prediction, both in theory and in practice. The quartets show that mean beauty is not the whole story — beauty variance is heterogeneous.textless/ptextgreater